Updated: Sep 2, 2019
Visitor seating doesn't get NEARLY the amount of buyer attention it needs, and we think that should be addressed. So, this week, we've created a handy reference blog for when you are considering updating your welcome area, and the questions you SHOULD be asking before making any purchases.
Let's get the ball rolling!
1) Who are you serving? First, you need to consider what type of guests you’ll have visiting your commercial space, what kind of 'vibe' you want to send them, and how comfortable your seating really needs to be in order to serve them best.
Is it mainly current customers?
Potential New employees?
While you’ll have a range of people coming in and out; it’s good to have an idea of your customer profile, and think about what would most likely make them feel at ease.
2) How long will they be waiting?
Hopefully your business undertakings allow you to always be on time; but more often than not, this isn't the case. The length of time that your guests use the chair will affect the design choice in terms is size, comfort, and price. By thinking of the end purpose, you can match the chairs to your needs. For example, if they’re going to be used for a few hours at a time, you may want to consider spending more on chairs that support the back and neck.
3) How does accessibility affect our waiting room? Consider the location of the seats in comparison to reception desks, bathrooms and meeting rooms that are likely to be used:
Are there accessibility issues?
Is it best to have chairs on wheels?
Is the pathway clear for wheelchair access and potential evacuations?
Will these same chairs be used throughout your office for other uses?
There are loads of questions and scenarios that you can ask yourself and the key decision makers within the business to ensure you are buying the RIGHT seating, for the RIGHT purpose, at the RIGHT price.
4) What sort of vibe and style are we trying to promote? When we've passed the BIG questions of 'how' and 'who', we can start to focus on the aesthetics and consider how the 'look' you want to portray is going to come together to include seating as part of the 'face' of your company. Reception and waiting areas are of utmost importance when customers are meeting you for the first time, and will often help them form an impression of your business beyond words.
Think carefully about the questions below when considering the overall look you want to set off your workplace:
What sort of ambience do we want to create?
Does the waiting room image coincide with our company image?
Is it a space to relax or to work?
Do we want our customers to be calm and relaxed before a treatment?
Do we want to boost energy?
Do we want to create a productive workspace?
Do we want to show our creative side?
What are three words we want people to feel when they enter the space?
While your colour choice and soft furnishings are important to send the right image to your customers, you'll really want to address their level of ease and comfort during their visit too - no matter how short or long!
We've pulled together a small range of our visitor chairs below so you can get the inspiration rolling, but for more options, please feel free to get in touch on (03) 9761 4555 or check out our latest styles at the 'Visitor Chairs' section of our website
Have a great week,
Stay ahead of the schedule.
Wishes in wellness,
The Balance Team